search engine | 28 November 2017
How to amplify your content marketing with influencer-driven writing contestsThe purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly […]
search engine | 22 February 2017
Six stats on the importance of trust in influencer marketingImage by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust. Influencers need to establish trust with their audiences in order for their posts to resonate. […]
search engine | 15 September 2016
Seven influencer marketing strategies that workAs influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized. We’re seeing marketplaces auctioning off influencers with the largest following to the highest bidder. And networks “matching” […]
search engine | 1 September 2016
How social proof can boost SEOSocial proof can be very effective for your marketing strategy, but it may also impact your SEO efforts. Social proof is the attempt to build credibility and trust towards your […]
search engine | 11 July 2016
14 influencer marketing essentials for SEO successInfluencers provide great traction with their fan base and there’s a lot of valuable SEO for brands on offer, however this is often not realised. This is mostly because a […]
search engine | 21 June 2016
The state of influencer marketing in 2016Before Vine’s popularity declined, Vine stars had transcended the platform to become actual celebrities. How has influencer marketing changed as it’s grown? Justin Bieber has 22 million YouTube subscribers. Rihanna […]
search engine | 6 June 2016
How to actually engage influencers on FacebookBeing the largest social media network in the world, Facebook is a natural choice when it comes to nurturing connections and building relationships with industry influencers. Influencer reach is undeniable. […]
search engine | 30 March 2016
Remembering Klout: how ‘influence’ has changed over the yearsI came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me that […]