Tag: hummingbird

search engine | 31 July 2017

How to optimize for user intent in search

User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. User intent […]

SERP | 9 January 2015

What Will Rock Search in 2015

Looking back, 2014 was a year of some massive changes in search. Authorship, even though originally dubbed by many as the next big thing, was removed. Google cracked down guest […]

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