search engine | 6 June 2016
Where do the biggest brands spend their marketing dollars?Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple – are banking on search. We all know Amazon […]
search engine | 7 January 2016
The power of evergreen content for SEOCreating evergreen content is a great strategy for improving your search rankings, as well as improving the quality of your content. As I said before when looking at ways […]
search engine | 11 December 2015
App interstitial ads: what Google’s crackdown means to youPromotion Join SEW at Connect | February 4-5, 2016Join 500+ fellow search marketers & industry leaders for 2 days of sun, sea & search in Miami. Speakers include: Google, OpenTable, […]
search engine | 26 November 2015
Happy Thanksgiving from the Search Engine Watch teamPromotion Join SEW at Connect | February 4-5, 2016Join 500+ fellow search marketers & industry leaders for 2 days of sun, sea & search in Miami. Speakers include: Google, OpenTable, […]
search engine | 5 November 2015
How retailers can use how-to guides for content marketingHow-to guides, buyer’s guides and instructional videos can be an effective content marketing tactic for online retailers. In this post I’ll look at some examples from ecommerce sites and […]
search engine | 26 October 2015
How to deal with content that competes for the same search termsSometimes we’re just too good at what we do. I find that ecommerce sites are usually more likely than marketing sites to have multiple URLs competing for a ranking […]
search engine | 20 August 2015
Navigating The Roadblocks of Content MarketingAs search engines continue to value high quality content, the need for SEO teams to connect content promotion to their content strategy becomes even more paramount. But when an agency […]
search engine | 2 July 2015
SES Atlanta – The Southern Sweet Spot of Search EventsIn just over a week, the 2nd annual SES Atlanta conference kicks off on July 9th at the JW Marriott Buckhead, and we feel just peachy about it. The southern […]
search engine | 5 June 2015
Amazon Tops List of Most Visible Mobile Sites on GoogleA recent Searchmetrics performance study of 10 leading U.S. brands found that Amazon far outstripped its closest competitors in Google mobile search visibility. The study took the top 10 […]
search engine | 1 April 2015
VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page. How can […]