search engine | 6 May 2020
How writers can optimize content for a variety of search enginesOptimizing your content for just one search engine can be a challenge, as we‘ve still got no idea what Google expects. There is a range of different tools out there designed to help, […]
SEO | 21 April 2020
Googlebot: SEO MythbustingMyth busting With me today is Suz Hinton from Microsoft. Suz. What do you do at work And what is your experience with front-end and SEO So right now, I'm […]
search engine | 10 April 2020
Gain visibility with Google’s unified mobile searchConsumer expectations are higher than ever. Today’s buyers expect to find their desired products on the ecommerce search engine of their choosing, and they expect accurate, consistent information at every […]
search engine | 10 April 2020
The best-kept secret to maintaining and defending the top spot with paid searchWhat’s the best way to ensure your brand is at the top of the Search Engine Results Page (SERP) for a branded search? For many, the answer seems pretty straightforward […]
search engine | 28 March 2020
Comprehensive guide to exact match domains in 2020Exact match domains (EMDs) are domain names that incorporate the exact keywords that you are trying to rank for in Google’s SERPs. Examples of exact match domains include: carinsurance.com buygroceries.com […]
search engine | 28 March 2020
What is speakable schema markup and how does it impact the future of SEO?Google’s recent release of a new markup specification, the speakable schema, brings the digital technology to another leap. The term speakable currently points to the ability of Google Assistant and […]
search engine | 25 March 2020
Hitchhiker’s guide to the end of the third-party cookie as we know itGoogle’s planned cross-site tracking changes for Chrome are far from earth-shattering, and with a few safety checks, you should be good to go. Let’s take a look at what Google […]
search engine | 23 March 2020
Effective SEO copywriting hints to increase your traffic in 2020This article focuses on how to rank well in search engines through search engine optimization, while also maintaining the quality of your SEO copywriting. If you’ve ever written for the web, […]
search engine | 16 March 2020
How to improve your SEO after Google’s spot-zero-terminationIt was January 22 when Google announced changes to the world of search engine optimization. The so-called “spot zero” in the featured snippets of search engine results pages (SERPs) stopped. […]
search engine | 10 March 2020
Searching for CX: The impact of search in the age of customer experienceWith customer experience (CX) becoming an integral part of doing business today, CXOs across industries are working feverishly to delight consumers along each step of the buyer journey. At a […]