search engine | 20 March 2019
How to find a PPC management solution for your businessFor some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have […]
search engine | 13 July 2018
Google Shopping and how to capitalize on your new shop windowGoogle Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads and the mobile-friendly experience. Advertisers have enjoyed the […]
search engine | 24 May 2018
An introduction to innovation in consumer search optimizationIt may be obvious statement, but over the last 15 years the internet has completely transformed the retail industry. The once flourishing high-street is declining, as more and more consumers […]
search engine | 4 July 2017
Google fined $2.7 billion by E.U. in anti-trust rulingGoogle has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving “illegal advantages” to another Google product within search […]
search engine | 24 May 2017
7 advanced Google Shopping strategies [Infographic]Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that Shopping ads also accounted for 46% of clicks to […]
search engine | 8 August 2016
Seven tips to squeeze more revenue from Google Shopping AdsGoogle Shopping ads continue to be mission critical for ecommerce search marketers. Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping […]
search engine | 13 July 2016
Google to roll out updates and new formats for mobile shopping and travel planningMobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly 30% year-over-year. To help with this rise in […]
search engine | 5 July 2016
How paid and organic SEO results overlap in 2016This year marks the seventh year that I’ve written an article on the overlap of paid and organic search. For many of those years, the landscape was largely unchanged and it […]
search engine | 10 June 2016
Eight most important PPC tips for online retailWith the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. […]
search engine | 23 May 2016
Five SEM trends ecommerce retailers should expect for the rest of 2016With the advertising industry becoming more and more competitive each year, many online advertisers are now using search marketing to supplement their organic search results as a way to stand […]