search engine | 16 March 2020
How to improve your SEO after Google’s spot-zero-terminationIt was January 22 when Google announced changes to the world of search engine optimization. The so-called “spot zero” in the featured snippets of search engine results pages (SERPs) stopped. […]
search engine | 26 February 2020
A look at performance post Google’s average position sunset: Top vs sideAverage position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at […]
search engine | 21 February 2020
How to make the most of Google’s “People also ask” resultsGoogle’s “People also ask” boxes are widely discussed within the SEO industry as they take a lot of SERP real estate while providing little to no organic visibility to the […]
search engine | 3 June 2019
Goodbye to average position on Google SERPsJust when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset […]
search engine | 24 April 2019
SEO writing guide: From keyword to content briefIf content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research […]