search engine | 9 March 2019
Drive customer retention with Google Dynamic RemarketingWith all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a […]
search engine | 9 March 2019
Drive customer retention with Google Dynamic RemarketingWith all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a […]
search engine | 9 December 2017
Killer demand gen strategy, Part 3: Facebook advertisingIf you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring […]
search engine | 17 November 2017
Killer demand gen strategy, Part 2: Google Display Network targetingThis is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1, I discussed building out various personas to target, as well as how […]
search engine | 14 June 2016
Eight tips for getting the most from a modest PPC budgetHas this ever happened to you? You acquire a new PPC account that’s in a notoriously expensive sector to advertise in. You have plans. Big plans and you’re going to […]
search engine | 25 May 2016
Five competitive advertising strategies to outsmart your competitionIt’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. […]
search engine | 18 May 2016
SEM too competitive? Here are three alternatives for building your customer baseOne of the biggest pain points of many small to mid size businesses in digital marketing is the fact that they have to compete against larger, more well-established brands who […]
search engine | 7 April 2016
Five tips for low-risk Google Display Network testingSo you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing. You want to continue […]
search engine | 16 September 2015
Increasing App Visibility with Google Play and New Ad OpportunitiesDuring its Mobile Developer Conference last month, Yahoo shared some of its latest tracked trends, noting that only 10 percent of the time spent on mobile is spent within the browser. […]
search engine | 26 March 2015
Hacking the Google Display Network for Insanely Low CPCThe Google Display Network is massive; across this network of millions of websites, apps, and videos, you can reach 93 percent of all Internet users. In years past, though, it […]