Smart Passive Income | 11 June 2019
SPI 373: $100k in Debt to Facebook Ads Expert—Monica Louie and Her Amazing JourneyMonica Louie: But we paid off in two years $120,000 on a single middle-class income. So we definitely hustled. Pat Flynn: Wait, how much on— Monica: $120,000. Pat: $120,000. How? […]
search engine | 20 March 2019
How to find a PPC management solution for your businessFor some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have […]
search engine | 9 March 2019
Facebook dynamic ads: A beginner’s guideFacebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform. Whether it is creating ads that […]
search engine | 9 October 2017
How to optimize your ad campaigns for consumer behavior on Facebook and GoogleFacebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015. These are now the […]
search engine | 5 September 2016
Facebook unleashes its very own mobilegeddonLast year, Google changed its algorithm to favour mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not built mobile-friendly sites with lower rankings. Now, Google rival Facebook […]
search engine | 24 August 2016
How to use Facebook Ads to find and recruit new employeesHow are you recruiting new employees? Are you using job recruiters? If so, you know their finder fees are ridiculously high. Typically it will cost you 20% of your new […]
search engine | 11 August 2016
Facebook begins thwarting ad blockersAlthough Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white flag on desktop ad blocking. Yesterday, it announced that it’s […]
search engine | 28 July 2016
Facebook image cheat sheet: maximum photo sizes for your branded page and adsOur previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened to the world’s most popular […]
Smart Passive Income | 14 March 2016
Will It Fly from Start to Finish—How I Wrote a Wall Street Journal Bestseller – Part 2Last week, I published a super-detailed post sharing everything that was involved in getting my book Will It Fly? ready for liftoff. The post covered a wide range of topics, […]
search engine | 16 February 2016
11 reasons why your Facebook ad measurement is messed upA recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening […]