search engine | 27 July 2016
Google brings programmatic to native adsProgrammatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, this year, two-thirds of digital display […]
search engine | 19 August 2015
A Guide To DoubleClick Executive ReportingGoogle’s DoubleClick Search is a search management platform that offers a wide range of tools for managing multiple accounts across multiple engines. One feature available is Executive Reporting, which allows […]
search engine | 12 August 2015
Alphabet: What’s Going to Happen to Google Advertisers?Yesterday, Google laid out plans for corporate restructuring, with different facets of the business separating underneath a new company, Alphabet. What does this mean for the search giant’s advertisers? […]
search engine | 12 August 2015
Alphabet: What’s Going to Happen to Google Advertisers?Yesterday, Google laid out plans for corporate restructuring, with different facets of the business separating underneath a new company, Alphabet. What does this mean for the search giant’s advertisers? […]
search engine | 11 August 2015
Alphabet: What’s Going to Happen to Google Advertisers?Yesterday, Google laid out plans for corporate restructuring, with different facets of the business separating underneath a new company, Alphabet. What does this mean for the search giant’s advertisers? […]
search engine | 21 July 2015
TAG, Google Program to Block Invalid Data-Center TrafficThe Trustworthy Accountability Group (TAG), an industry association to fight criminal activities in digital advertising, has initiated a program to block illegitimate and non-human ad traffic originating from data centers. […]
search engine | 16 July 2015
AdWords Scripts Discovery – Pause and Enable Ads Based on DatesTo help further our knowledge, our team recently started coming together for bi-weekly “Incubator” sessions, where we work together to tackle large-scale problems in our Paid Media accounts. The great […]
search engine | 17 June 2015
DoubleClick Adds Cross-Device Measurement, Native Ads and Programmatic GuaranteedGoogle is going to add cross-device measurement to DoubleClick, in addition to supporting programmatic buying and native ads across the platform. In the connected world, a purchase decision rarely […]