search engine | 14 February 2018
A beginner’s guide to display advertisingIf you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising […]
search engine | 20 September 2016
What’s next for Adblock Plus and its Acceptable Ads Platform?Adblock Plus made a major announcement last week that it would create its own RTB platform and get into the ad business. Adblock Plus’s new service is called the ‘Acceptable […]
search engine | 19 September 2016
Coalition for Better Ads to make digital ads great againA new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address […]
search engine | 26 July 2016
17 useful search marketing stats from Merkle’s Q2 2016 reportThis morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations […]
search engine | 27 June 2016
Five brief but helpful tips for Google AdSense placementAdSense is an advertising service provided by Google that gives webmasters a free and relatively simple way of earning money through display advertising on their site. Of course the terrain […]
search engine | 12 May 2016
Everything you always wanted to know about programmatic but were too afraid to askOne of the biggest challenges to programmatic adoption is that people are afraid of it. To counter this, marketers should keep the language and definitions simple. This was a key […]
search engine | 7 April 2016
Five tips for low-risk Google Display Network testingSo you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing. You want to continue […]
search engine | 31 March 2016
Dictionary of ad buying: key terms and acronymsFor beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, […]
search engine | 15 March 2016
Seven ways publishers have reacted to ad blockersThere is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this translates to a significant loss of […]
search engine | 10 March 2016
10 remarketing facts that will supercharge your PPC strategyHey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all […]