search engine | 27 February 2020
How blockchain will dominate the digital advertising industry in 2020Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising […]
search engine | 24 September 2019
Interview with Tony Uphoff: Digital Marketing for B2B Manufacturing IndustryMost of my clients are from B2B industrial manufacturing. I have many challenges with this industry because my clients’ products and services are very specific, niche websites. I have developed […]
search engine | 29 June 2019
Decommissioning Jet: Two charts proving Walmart planned to ground Jet all alongWalmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations, less than three years after the $3.3 billion acquisition. But, in fact, a […]
search engine | 11 June 2019
Exclusive interview with Craig Campbell: Golden nuggets every SEO needs to knowCraig Campbell is a well-known SEO expert from Glasgow, UK. He has 17 years of experience in SEO Consulting and Digital Marketing. Craig owns an agency where he manages a […]
search engine | 3 June 2019
The fall of ad copy, long live ad copyAs digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand […]
search engine | 17 February 2018
Everything you need to know about the Google Chrome ad blockerGoogle launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. […]
search engine | 19 September 2016
Coalition for Better Ads to make digital ads great againA new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address […]
search engine | 4 July 2016
Five stats that sum up the rise of ad blockingLove them or loathe them, ad blockers aren’t going anywhere soon, forcing digital publishers to sit down and have a serious rethink about their marketing strategies. According to PageFair, which works with publishers […]
search engine | 5 August 2015
Only 21% of Marketers Include SEO in Their Budgets [Study]Nearly 80 percent of marketing decision-makers fail to include SEO in their budgets, according to new research from global tech public relations agency Hotwire. For its Marketing Silos report, […]
search engine | 28 January 2015
Adobe Finds Google’s CTR Growing Faster Than Its CPCGoogle’s click-through-rate (CTR) growth is outpacing its cost-per-click (CPC) growth, according to Adobe’s Digital Index’s Q4 Digital Advertising Benchmark report. The report, which was released this morning, was based […]