Tag: desktop search

search engine | 13 November 2015

Google’s Q3 earnings: how did mobile search perform?

Google recently released its Q3 earnings, citing strength in overall results and calling particular attention to the mobile search business. How did search perform and what’s next for the channel? […]

search engine | 17 July 2015

CPC Growth Is Down – But Not on Smartphones

Though display CPC growth is on a steady decline, the opposite is true when it comes to smartphones, according to Adobe’s new Digital Advertising Report. Composed of aggregated, anonymized […]

search engine | 24 April 2015

IAB: Search Led Ad Spend in 2014

Desktop search revenues accounted for 38 percent of 2014’s U.S. digital advertising sales that totaled $49.5 billion, according to the Interactive Advertising Bureau’s (IAB) annual revenue report. The research […]

search engine | 28 January 2015

Adobe Finds Google’s CTR Growing Faster Than Its CPC

Google’s click-through-rate (CTR) growth is outpacing its cost-per-click (CPC) growth, according to Adobe’s Digital Index’s Q4 Digital Advertising Benchmark report. The report, which was released this morning, was based […]

search engine | 27 January 2015

Adobe Finds Google’s CTR Growing Faster Than Its CPC

Google’s click-through-rate (CTR) growth is outpacing its cost-per-click (CPC) growth, according to Adobe’s Digital Index’s Q4 Digital Advertising Benchmark report. The report, which was released this morning, was based […]

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