Tag: designer

search engine | 19 November 2015

Three B2B landing pages and how they were improved

Business-to-business pay per click can be a very different beast to business-to-customer. You’re working with complex purchases, long lead times and a different content approach. While best practices may […]

search engine | 27 February 2015

The Formula for Successful Newsjacking

Though the term was first mentioned on Search Engine Watch in 2013, newsjacking has been a go-to tactic ever since the industry realized that Google rewards fresh content – at […]

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