search engine | 18 July 2018
Artificial intelligence for marketersArtificial Intelligence (AI) has blown up in the past few years and is quickly starting to take over the world of business marketing. From digital assistants like Alexa and Google Home […]
search engine | 31 May 2018
What data do you need to find, pitch and win new SEO clients?For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate from competitors. First, identify prospective clients […]
search engine | 16 August 2016
Five ways analysts can take their skills to the next levelAs I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you […]
search engine | 29 June 2016
Google’s Keyword Planner tool just became even more inaccurateYou’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid […]
search engine | 28 June 2016
17 inspirational examples of data visualizationWe can all collect masses of data, but it only becomes genuinely useful when we use it to make a clear point. This is where data visualization comes in. Showing […]
search engine | 15 June 2016
15 data visualisation tools to help you present ideas effectivelyThe number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggling to keep […]
search engine | 3 June 2016
What does Meeker’s Internet Trends report tell us about voice search?This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of the internet and digital technology across the globe. […]
search engine | 28 April 2016
Taking your analytics practice to the next levelAs both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, Social and Search […]
search engine | 21 April 2016
New research reveals enterprise content marketing trends in 2016Joe Puluzzi has released the CMI’s latest research into enterprise content marketing, and it’s well worth sharing, so I thought I’d discuss a few of the highlights (or lowlights, in […]
search engine | 5 April 2016
How to fix discrepancies in your web analytics dataGoogle Analytics, like every web analytics tool, does not deliver accurate data. There are many reasons behind this including: Visitors don’t allow JavaScript Visitors block cookies Pages missing code Location […]