search engine | 28 February 2019
How to get started with data-driven attribution in Google AnalyticsGoogle Analytics is used by more than 28.8 billion websites since its inception in 2005. And many have attempted to find a ‘one size fits all’ approach as far as […]
search engine | 17 November 2017
How to use your data to supercharge paid searchIn today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the […]
search engine | 8 November 2017
How to stop Google AdWords campaigns from failingDisruptive Advertising recently outlined the main reasons that AdWords campaigns succeed or fail, based on an audit of more than 2000 AdWords accounts. They found the following causes of failure: […]