AI Artificial Intelligence | 14 August 2023
AI-Powered Customer Service: Enhancing the Customer Experience with Artificial IntelligenceThis article will delve into the ways in which AI is revolutionizing customer service in businesses. It will discuss the benefits of AI-powered chatbots, virtual assistants, and automated systems in […]
search engine | 15 August 2016
Online-only retailers are growing faster than multichannelsNew research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts. IMRG stats show that between January and June this year, while multichannel retailers (those […]
search engine | 15 August 2016
Online-only retailers are growing faster than multichannelsNew research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts. IMRG stats show that between January and June this year, while multichannel retailers (those […]
search engine | 12 August 2016
Peer content: when marketing meets careMarketing and customer care intersect at peer content, which results in more interaction on social. Something that too many marketers treat and measure like TV. As I listened to various presenters […]
search engine | 2 August 2016
Yelp targets businesses who threaten negative reviewers with legal actionOnline reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously. But some take their concern over […]
search engine | 22 June 2016
Why are we so bad at social media customer service?While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for market dominance are being waged. Providing […]
search engine | 15 June 2016
How to optimize your contact page for better conversionsProviding your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate. So how to improve your […]
search engine | 23 May 2016
Why companies create content – part three: to answer customer questionsPart one of our series on Why Companies Create Content we looked at changing customer perception and part two focused on making use of public opinion. This next instalment explores how […]
SEO | 18 February 2016
Hootsuite Integrates Twitter’s New Customer Feedback Feature to Improve Social Customer ServiceToday’s customers expect to be able to reach your company and provide feedback whenever they want. Social media has become a key part of this new customer service expectation, with […]
SERP | 9 July 2015
5 Tips for Writing More Search Friendly ContentI’m sure you’ll agree: SEO copywriting was a very bad idea. Writing content only to help rank it in search engines and providing no essence or value at all, as […]