Smart Passive Income | 19 September 2018
SPI 335: Creating Evergreen Sales Funnels (And What to Watch out For) with Amy PorterfieldAmy Porterfield: When you go evergreen, I think a lot of old school marketers who talk about evergreen, like make money in your sleep, you can go off and play […]
Smart Passive Income | 19 March 2018
SPI 309: How to Create a Marketing Funnel That Works (with Molly Pittman)No matter where you are in your business journey, it’s fundamental for you to understand your customer’s journey. What happens after a person comes to your website? How do you […]
search engine | 19 September 2016
Nine ways brands can improve emotional connections with customersIt’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to a bond with multiple benefits. Emotionally engaged customers […]
search engine | 10 August 2016
Integrating CRM with social: how advocates are builtIf you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and […]
search engine | 11 July 2016
Five reasons why you should invest in social customer serviceIf you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your brand and engage with consumers. But have […]
search engine | 1 July 2016
How to create insights from consumers’ click historiesWithout any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to […]
search engine | 29 June 2016
Google’s Joris Merks on the importance of leadership for digital transformationJoris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He’ll be participating in a Google Squared webinar tomorrow (June […]
search engine | 16 June 2016
Five ways to improve the retail customer journey online and in storeThe Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital. The report further suggests that retailers whose services don’t meet customers’ […]
search engine | 10 May 2016
Understanding the mobile customer journeyThis is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers. Where marketing, web, design, UX and development […]
search engine | 8 March 2016
Customer journey from search to landing page: UK supermarketsIn which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. […]