search engine | 12 May 2020
How to increase online sales in three easy steps through PPC adsCoronavirus and related quarantine measures led to an increase in online sales, video content consumption, and the time people spent on the internet in general. That’s why PPC ads are […]
search engine | 10 April 2020
The best-kept secret to maintaining and defending the top spot with paid searchWhat’s the best way to ensure your brand is at the top of the Search Engine Results Page (SERP) for a branded search? For many, the answer seems pretty straightforward […]
search engine | 26 February 2020
A look at performance post Google’s average position sunset: Top vs sideAverage position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at […]
search engine | 26 June 2019
Nine Google Ads hacks to improve your CTR and conversion rateAdvertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising. With […]
search engine | 26 June 2019
Making the case for more non-brand funding in paid searchWhen you’ve worked in paid search for as long as I have, you’ve undoubtedly received emails from your clients that all go a little something like the one given below. […]
search engine | 3 June 2019
The fall of ad copy, long live ad copyAs digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand […]
search engine | 18 May 2019
Kenshoo Trends Report – The state of search advertising in 2019Search advertising has seen consistent growth over the last year in all the key metrics among advertisers. Here’s everything you need to know. It’s been a good year for paid […]
search engine | 11 December 2018
14 ranking signals you need to optimize for in 2019It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and […]
search engine | 22 September 2016
CTR as a ranking factor: what we know so far and how to action itFor the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses to determine where to rank a site. It […]
search engine | 21 September 2016
Five tips to maximise content ROI for every industryAn effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no one-size-fits-all approach in content marketing, […]