search engine | 12 May 2020
How to increase online sales in three easy steps through PPC adsCoronavirus and related quarantine measures led to an increase in online sales, video content consumption, and the time people spent on the internet in general. That’s why PPC ads are […]
search engine | 26 February 2020
A look at performance post Google’s average position sunset: Top vs sideAverage position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at […]
search engine | 26 June 2019
Nine Google Ads hacks to improve your CTR and conversion rateAdvertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising. With […]
search engine | 26 June 2019
Making the case for more non-brand funding in paid searchWhen you’ve worked in paid search for as long as I have, you’ve undoubtedly received emails from your clients that all go a little something like the one given below. […]
search engine | 3 June 2019
The fall of ad copy, long live ad copyAs digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand […]
search engine | 18 May 2019
Kenshoo Trends Report – The state of search advertising in 2019Search advertising has seen consistent growth over the last year in all the key metrics among advertisers. Here’s everything you need to know. It’s been a good year for paid […]
search engine | 3 May 2019
Tips to lower brand CPC for greater profitabilityIn the realm of digital marketing, brand ownership means everything. It’s safe to say that nearly all search advertisers see the vast majority of their traffic and revenue come from […]
search engine | 10 November 2017
The ultimate guide to choosing keywords for ROILet me say this first – keyword research is hard! Every SEO has done it, but few will ever master it completely. This is not supposed to be just another […]
search engine | 20 September 2016
Bing Ads vs Google AdWords case study: which offers the better value?As an agency, we use both Google AdWords and Bing Ads for our clients as standard practice. We see mixed result across both platforms, depending on the account we’re working […]
search engine | 2 May 2016
Why fighting mobile click fraud is a waste of timeFraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Every week, a new industry expert or […]