search engine | 19 February 2019
Google Ads 2019: What to look out for2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according […]
search engine | 30 September 2015
Why Your PPC Bidding Needs to EvolveSearch marketing campaigns are evolving, ever-changing organisms. Performance can shift for any number of reasons, and new maneuvers are required to pivot successfully. Using a proactive approach that aligns bidding […]
search engine | 26 August 2015
Structured Data Drives E-Commerce GrowthThe e-commerce industry is experiencing great shifts due to the evolution of ad units across platforms like Google, Amazon, Baidu, and Facebook. We’ve seen platforms like TripAdvisor, Pinterest and Polyvore […]
search engine | 3 August 2015
4 Red Flags When Hearing a PPC Agency PitchThe process of finding a PPC agency can be stressful and a bit of a crap shoot. If you’ve never met these people or they haven’t been vouched for by […]
search engine | 1 May 2015
5 Ways to Use Competitive PPC Intelligence to Dominate Your CompetitionPPC advertising is very competitive. Not only do you compete with direct competitors, but you also compete against large businesses that drive up the cost per click for the […]
search engine | 8 April 2015
Supporting a Successful Client/Agency RelationshipWorking in the world of digital marketing, especially search, we as marketers are often held to a higher standard of “show me results.” Creative agencies, TV buyers, and social media […]
search engine | 18 March 2015
PPC Budget Strategy 101There are 99 ways to get more business from your PPC campaigns; budget is just one of them. Often the conversation surrounding budget is simple: “increase it!” Not bad advice, […]
search engine | 5 March 2015
Converged Media Requires Converged MetricsA local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per […]
search engine | 18 February 2015
Spy vs. Spy: 4 Tips to Use Auction Insights for Smarter PPCHave your CPCs been rising, or your conversion volume declining overtime? If so, your competitors may be making moves. Tracking and analyzing your PPC performance is critical, and you can’t […]
search engine | 4 February 2015
Does Bing Deserve More of Your Money?It’s been all over the news and industry blogs over the past month or so that Yahoo has gained some ground in market share with the transition to becoming the […]