search engine | 3 August 2015
4 Red Flags When Hearing a PPC Agency PitchThe process of finding a PPC agency can be stressful and a bit of a crap shoot. If you’ve never met these people or they haven’t been vouched for by […]
Tag: Compensation methods
search engine | 27 July 2015
How The Google Display Network Boosts Search PPC Performance: A Case StudyOver the years, the The Google Display Network (GDN) has been knocked for poor performance. Advertisers have long complained about low-quality placements and low conversion rates. To be sure, performance on the […]
search engine | 9 July 2015
Competitive Insights Tools for Paid Search in AdWords and Bing AdsStaying ahead of the competition can be challenging in certain industries, but in pay-per-click (PPC) advertising there are tools that can help to drive strategy, bidding, and ad messaging. […]
search engine | 10 June 2015
Uncovering PPC Best Practices With Allstate InsuranceWhen it comes to PPC, the insurance industry is a highly competitive one. And with such fierce competitin, keywords and getting noticed tend to cost more. However, the success of […]
search engine | 29 April 2015
Defining Success for PPC EffortsWhen entering a new client/agency relationship, setting expectations and agreeing upon “what good looks like” are the keys to having a healthy relationship. While most industries have moved past judging […]
search engine | 18 March 2015
PPC Budget Strategy 101There are 99 ways to get more business from your PPC campaigns; budget is just one of them. Often the conversation surrounding budget is simple: “increase it!” Not bad advice, […]
search engine | 10 March 2015
Landing Page Lessons From Top PPC AdvertisersYou can learn a lot by studying campaigns from top advertisers across different industries. Sometimes they don’t know what they’re doing, but more often than not, large PPC advertisers […]