search engine | 19 December 2018
Google’s Pichai answers to Congress: The good, the bad and the frustratingThe appearance of Google CEO Sundar Pichai in front of Congress yesterday has been eagerly anticipated by those of us following the company’s tumultuous year in the face of criticism […]
search engine | 25 September 2018
Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market?Back in May, Search Engine Watch asked me to write a piece about alternatives to Google. This research was enlightening. It gave me another perspective on the search industry across the […]
search engine | 20 September 2016
How SK-II blends ecommerce and social for improved brand perceptionJD.com’s Joey Bian outlines how cosmetic giant SK-II blended data from two of China’s biggest ecommerce and social sites to improve both brand perception and ROI. Earlier this year, SK-II […]
search engine | 8 September 2016
Which is the king of mobile: China or US? Where is the biggest opportunity?The numbers for mobile subscribers and mobile web users in China are mind blowing, but when the enormity of the population is taken into account, how does China compare with […]
search engine | 29 August 2016
Why do big US companies take mobile less seriously than Chinese companies?If you want to know how seriously any public company takes mobile, then take a look at the annual/quarterly reports. While top Chinese retailers, banks and internet companies are keen […]
search engine | 9 May 2016
Search marketing in China: the rise of so.comBaidu, the leading Chinese search engine, is the third most popular search engine in the world, despite being mostly concentrated in and around China. That speaks clearly to the immense […]
search engine | 18 September 2015
Alphabet Creates More Localization Opportunities, Says ForresterAlphabet creates opportunities for localization, according to new research from Forrester. Last month Google restructured by splitting its core offerings – search, advertising, apps, maps, YouTube, and Android – from the most […]
search engine | 18 September 2015
Alphabet Creates More Localization Opportunities, Forrester SaysAlphabet creates opportunities for localization, according to new research from Forrester. Last month Google restructured by splitting its core offerings – search, advertising, apps, maps, YouTube, and Android – from the most […]
search engine | 17 July 2015
CPC Growth Is Down – But Not on SmartphonesThough display CPC growth is on a steady decline, the opposite is true when it comes to smartphones, according to Adobe’s new Digital Advertising Report. Composed of aggregated, anonymized […]
search engine | 28 May 2015
Google Enhances AdMob Tools and Adds Mediation PartnersGoogle has introduced a set of tools for its mobile ad network, AdMob, at the company’s annual I/O conference. The updates enable mobile app developers to hide ads from certain […]