search engine | 11 January 2016
Three off-the-beaten-path ideas that PPC pros should think about in 2016Okay, I get it. You’ve read all the recaps, trends and goal post articles you can handle on paid search these past few weeks. But let’s talk, because I […]
search engine | 22 December 2015
Intelligent content creation in 2016: engagement and experiencesDuring 2015 we began to see signs of the content marketing industry maturing. There has been a shift away from creating content for contents’ sake and a much greater […]
search engine | 17 December 2015
Three ways we failed at B2B PPC in 2015Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray areas than B2C. Last year, I shared with you three […]
search engine | 19 November 2015
Three B2B landing pages and how they were improvedBusiness-to-business pay per click can be a very different beast to business-to-customer. You’re working with complex purchases, long lead times and a different content approach. While best practices may […]
search engine | 11 November 2015
Eight steps for an advanced PPC competitor analysisWhat is your unique value? How do you separate yourself from the competition? I’m not asking what you came up with in a marketing meeting, but what really […]
search engine | 15 October 2015
Five reasons why visitors will abandon your websiteAs clickbait becomes a common marketing tactic, some extremely frustrating user experiences are being used to convince visitors to stay on a website or sign-up to an email list. […]
search engine | 30 July 2015
How Your Content Strategy Should Affect Your SEO ExpectationsIf I had a dollar for every time someone asked me if I could get them a No. 1 Google ranking for a specific non-branded, hyper-competitive keyword, I would be […]
search engine | 23 July 2015
5 Content Marketing Myths To Correct NowThe content marketing opportunity is accelerating, according to a survey by PQ media. The survey tracked all digital branded content and predicts that content marketing is expected to more than […]
search engine | 6 May 2015
4 Tips to Improve Your Product Feed for AdvertisingWe are now in era in performance marketing where the quality of a marketer’s own data is a critical driver of advertising success. This is particularly evident in retail, where […]
search engine | 29 April 2015
Defining Success for PPC EffortsWhen entering a new client/agency relationship, setting expectations and agreeing upon “what good looks like” are the keys to having a healthy relationship. While most industries have moved past judging […]