Tag: Baidu

search engine | 29 June 2019

Who’s poised to win the brewing v-commerce wars?

While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond. An old prediction that half of all internet searches […]

search engine | 9 May 2016

Search marketing in China: the rise of so.com

Baidu, the leading Chinese search engine, is the third most popular search engine in the world, despite being mostly concentrated in and around China. That speaks clearly to the immense […]

search engine | 26 August 2015

Structured Data Drives E-Commerce Growth

The e-commerce industry is experiencing great shifts due to the evolution of ad units across platforms like Google, Amazon, Baidu, and Facebook. We’ve seen platforms like TripAdvisor, Pinterest and Polyvore […]

search engine | 17 July 2015

CPC Growth Is Down – But Not on Smartphones

Though display CPC growth is on a steady decline, the opposite is true when it comes to smartphones, according to Adobe’s new Digital Advertising Report. Composed of aggregated, anonymized […]

search engine | 17 June 2015

Search in Asia Goes Well Beyond Google

Marketers should consider the many local search engines and search methods evolving across Asia when developing their marketing strategies in this fragmented region. Today I’d like to look at two […]

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