search engine | 24 April 2020
Content marketing in the COVID-19 crisis: What the hospitality industry is teaching usEveryone is suffering in some way during the era of the COVID-19 crisis, but as it relates to marketing, the tourism industry may be taking the hardest hit. (If you’re […]
search engine | 10 August 2018
The rise of the modern B2B marketerThe rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new business and deliver ROI. New research from Contentive, a global B2B […]
search engine | 22 August 2016
Six steps for an effective B2B content marketing strategyThere is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? It’s impressive that 88% of B2B marketers use content […]