search engine | 8 April 2019
Google tests AR for Google Maps: Considerations for businesses across local search, hyperlocal SEO, and UXLast month Google invited a select number of users and journalists to try out its new augmented reality functionality in Google Maps. It is an exciting development particularly for those […]
search engine | 30 January 2019
What will the SERP of tomorrow look like? Four changes to prepare for todayOver the last several years, we’ve seen the typical search engine results page (SERP) change a great deal. It was once primarily a list of blue links. To that, we’ve […]
search engine | 14 June 2018
SEW Interview: Clark Boyd on visual searchWe recently caught up with Clark Boyd, a visual search expert and regular contributor to Search Engine Watch. We discussed camera-based visual search – that futuristic technology that allows you […]
search engine | 12 July 2016
Will Pokémon GO become a marketing platform for local businesses?Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was installed on more than 5% of […]
search engine | 28 April 2016
11 extraordinary uses of Augmented Reality (AR)Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get […]