Smart Passive Income | 9 March 2019
SPI 361: Super Simple Segmentation & Web Personalization for Next Level Marketing—with Brennan DunnPat Flynn: Hey. If email marketing is important to you, if making more sales is important to you, if providing a better customer experience before they become a customer and […]
search engine | 27 June 2016
RLSA and Customer Match: using smart segmentation for big winsSo we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it? The big problem with […]
search engine | 20 April 2016
Twitter introduces better targeting with its new Ad Groups toolTwitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation and segmentation. Following Facebook’s path in trying to present a competitive advertising […]