search engine | 21 February 2019
Four tools to better structure your article for SEO and usabilityWriting a good article is not enough for search visibility and good user engagement. What really matters is how well you structure it in order to optimize it well and […]
search engine | 22 December 2015
Intelligent content creation in 2016: engagement and experiencesDuring 2015 we began to see signs of the content marketing industry maturing. There has been a shift away from creating content for contents’ sake and a much greater […]
search engine | 29 September 2015
Focusing on Consumer Attitude to Understand BehaviorTraditionally, consumers are thought of as one large group. They act similarly when prompted with specific marketing stimuli and tactics such as discounts, promotional products, and seasonal sales. However, as […]
search engine | 24 September 2015
Why It’s Time to Rethink Your PPC Ad ExtensionsIf you read my PPC column last month, you’re aware that I’m not a fan of Google AdWords Dynamic Structured Snippets, which automatically generate random text into ads. Literally the […]
search engine | 23 September 2015
Why It’s Time to Rethink Your PPC Ad ExtensionsIf you read my PPC column last month, you’re aware that I’m not a fan of Google AdWords Dynamic Structured Snippets, which automatically generate random text into ads. Literally the […]
search engine | 4 August 2015
3 Simple Ways to Ensure Your SEO Strategy Isn’t Going StaleWe all have those moments when we find ourselves with more time on our hands than expected. Next time you’ve got a few of these moments, which are perfect times to […]
search engine | 20 July 2015
Beyond Remarketing: Powerful Ways to Leverage Audience DataThe amount of data and signals available to marketers can be overwhelming. How do you shift through the noise to uncover the most valuable nuggets to influence decision-making? The […]
search engine | 24 June 2015
Micro-Moments and SearchMicro-moments, a concept recently introduced by Google, are high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or […]
search engine | 21 May 2015
Five Ways to Glean Important Insights From GWT’s New Search Analytics ReportAccording to Google’s Inside AdWords blog, mobile search has surpassed desktop search in 10 countries, including the United States and Japan. Previously, site owners faced challenges when trying to gather […]
search engine | 20 March 2015
Google Analytics for SEO – Basic Cohort AnalysisIn February Google Analytics came out with a beta release of the Cohort Analysis. This report can be extremely useful in helping SEOs prove the value of new customer acquisition […]