search engine | 29 June 2019
Who’s poised to win the brewing v-commerce wars?While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond. An old prediction that half of all internet searches […]
search engine | 13 June 2016
Apple to introduce search ads to its App StoreIn what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing […]
search engine | 9 June 2016
Google beats Apple to become world’s most valuable brandSince 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital’s annual report. This year, Google is back on top. For the last […]
search engine | 1 April 2016
How artificial intelligence can be used for marketingThis week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future. […]
search engine | 19 August 2015
User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like OneUp until now, a lot of people within the digital marketing industry believed that user engagement metrics were a ranking signal. Google just blew this out of the water with […]
search engine | 8 June 2015
Apple to Upgrade Siri and Update MapsToday’s Apple keynote at the Worldwide Developers’ Conference (WWDC) in San Francisco was full of big news, including plans to upgrade Siri and add real-time directions to Apple Maps. While […]
search engine | 18 May 2015
Apple Amping Up Maps to Compete With GoogleApple has acquired GPS software company Coherent Navigation in a move to bolster Apple Maps’ location and mapping capabilities. Apple has not had a smooth ride in the mapping […]
search engine | 30 April 2015
3 Ways to Be a Better Local Search Marketer With the Apple WatchWearable tech and smartwatches have been around for a while, but Apple is poised to turn the industry on its head with the release of the Apple Watch. The convenience […]
search engine | 3 March 2015
App Indexing – The New SEO GenerationBack in 2012, I predicted that Google would use an API to crawl app content. My thinking was that Google’s current method of crawling Web pages with a spider was not […]
SEO | 2 March 2015
5 Ways to Impress Your New boss (and Eddie Van Halen)This post originally appeared on Fortune. Under normal circumstances, it’s probably not a good idea to take career advice from ‘70s hard rockers. In this case, however, it might be […]