search engine | 27 June 2016
Why Photoshop is no longer an “extra” skill for modern marketersPhotoshop used to be considered an “extra” kind of skill for your average marketer. Now, things have changed, and to be a great marketer knowing Adobe Photoshop is not only […]
SERP | 26 April 2016
SEO and Domain Considerations for Your Next MicrositeMicrosites are often used by in-house teams and agencies to quickly launch new web content without having to modify the main corporate site. Technically the name microsite implies an entirely […]
search engine | 22 October 2015
Automating landing page creation is a really bad ideaTasks associated with SEO generally fall under two categories: Gathering data to report on performance and help inform decision making Implementing changes and campaigns based on what that […]
search engine | 1 September 2015
Google Kills Flash Advertising in Chrome for GoodGoogle has delivered what could be the killer blow for the much maligned Adobe Flash. The company has stated that from tomorrow it will turn Flash adverts into static images […]
search engine | 14 August 2015
Google Updates: Post-Alphabet, Post-Android Peegate, Post Quicker in HangoutsA quiet week in Google. Nothing to really talk about. I mean, it’s not as if a new parent company has been created in order to restructure the whole business […]
search engine | 8 July 2015
SEO and Strategy Tips for Success with Augmented RealityIn 1938, using the technology of the day, Orson Welles inadvertently set off mass panic when radio listeners mistook his dramatization of the science fiction thriller War of the Worlds for […]
search engine | 1 July 2015
Get More Contextual With a Switch to Adjusted Bounce Rates with Time IntervalsBounce Rate is generally accepted as a vital heartbeat measure of site performance. It is also perceptually flawed. There tends to be a general misconception among many business stakeholders across […]
search engine | 13 March 2015
SEO and Content: Best Practices From the Adobe SummitAt the Adobe Summit this week, digital marketing professionals are sharing practical tips and real-world examples of how to tackle SEO and content. Dave Lloyd, senior manager of global search […]
search engine | 28 January 2015
Adobe Finds Google’s CTR Growing Faster Than Its CPCGoogle’s click-through-rate (CTR) growth is outpacing its cost-per-click (CPC) growth, according to Adobe’s Digital Index’s Q4 Digital Advertising Benchmark report. The report, which was released this morning, was based […]
search engine | 27 January 2015
Adobe Finds Google’s CTR Growing Faster Than Its CPCGoogle’s click-through-rate (CTR) growth is outpacing its cost-per-click (CPC) growth, according to Adobe’s Digital Index’s Q4 Digital Advertising Benchmark report. The report, which was released this morning, was based […]