search engine | 26 June 2019
Traffic forecasting: Predicting potential return from the 87% of buyers who start with searchAccording to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means CMOs will spend more than […]
search engine | 21 September 2016
Five solid Google AdWords insights from analyzing half a billion dollars in ad spendIn which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem. Back in late 2013, […]
search engine | 10 June 2016
Eight most important PPC tips for online retailWith the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. […]