search engine | 2 October 2015
How to Use Google’s New Customer Match FeatureAfter the months of speculation and years of debating, Google has finally announced its next step in personalization across many of its ad products. Earlier this week, Google released […]
search engine | 17 June 2015
DoubleClick Adds Cross-Device Measurement, Native Ads and Programmatic GuaranteedGoogle is going to add cross-device measurement to DoubleClick, in addition to supporting programmatic buying and native ads across the platform. In the connected world, a purchase decision rarely […]
search engine | 26 February 2015
Here’s How Badly Google Is Killing Its Digital Media Competitors (for Now)A recent analysis of revenue and financial performance between Internet giants by Frédéric Filloux at MondayNote shows that Google isn’t just dominating search, but digital advertising across the board. Of […]