search engine | 18 May 2018
Is PPC still an effective channel in an ICO marketing strategy?Initial Coin Offerings (ICOs) are booming. In 2017, there was approximately $5.6 billion raised by over 900 ICOs. Almost half of these ICOs were deemed a success. In the first […]
search engine | 14 July 2015
How to Identify Click Fraud and Minimize Wasting Your Ad BudgetHow would you feel if up to 20 percent of your pay-per-click (PPC) budget was being regularly wasted as a result of fraudulent activity? Most marketers today know that PPC advertising […]
search engine | 28 May 2015
Google Enhances AdMob Tools and Adds Mediation PartnersGoogle has introduced a set of tools for its mobile ad network, AdMob, at the company’s annual I/O conference. The updates enable mobile app developers to hide ads from certain […]