search engine | 18 May 2018
Is PPC still an effective channel in an ICO marketing strategy?Initial Coin Offerings (ICOs) are booming. In 2017, there was approximately $5.6 billion raised by over 900 ICOs. Almost half of these ICOs were deemed a success. In the first […]
search engine | 31 July 2017
What will Google’s expanded policy on harmful content mean for SEO companies?Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content […]
search engine | 22 January 2015
How to Define, Track, and Optimize PPC AdWords ROIQ4 2014 saw another year of strong profit and growth for Google, with “with revenue up 20 percent year on year, at $16.5 billion,” said Patrick Pichette, chief financial officer […]