Tag: ad groups

search engine | 20 April 2016

Twitter introduces better targeting with its new Ad Groups tool

Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation and segmentation. Following Facebook’s path in trying to present a competitive advertising […]

search engine | 30 September 2015

Why Your PPC Bidding Needs to Evolve

Search marketing campaigns are evolving, ever-changing organisms. Performance can shift for any number of reasons, and new maneuvers are required to pivot successfully. Using a proactive approach that aligns bidding […]

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