search engine | 29 April 2020
COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?Johnson & Johnson CEO Alex Gorsky said on Tuesday’s earnings call that the worldwide COVID-19 pandemic is “one of the most significant events that any of us have ever experienced”. It has caused more than 120,000 deaths […]
search engine | 8 October 2019
Three tips for Q4 ad copy and messagingThe holiday season is quickly approaching with the start of Q4, which means an increase in consumer demand and more competition in the paid media space. Shoppers are looking to […]
search engine | 26 June 2019
Nine Google Ads hacks to improve your CTR and conversion rateAdvertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising. With […]
search engine | 3 June 2019
The fall of ad copy, long live ad copyAs digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand […]
search engine | 8 May 2017
The psychology of language for paid searchThe success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an […]
search engine | 8 August 2016
How to create winning ad copy using a scientific approachI have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be […]