search engine | 17 February 2018
Everything you need to know about the Google Chrome ad blockerGoogle launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. […]
search engine | 19 September 2016
Coalition for Better Ads to make digital ads great againA new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address […]
search engine | 15 September 2016
Adblock Plus gets into the ad business with launch of RTB platformAdblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy […]
search engine | 12 August 2016
Five most important search marketing news stories of the weekWelcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have possible bad news for AMP […]
search engine | 6 July 2016
How the future of advertising is in servicing the ‘moment’Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Wong is the 25-year-old co-founder […]
search engine | 4 July 2016
Five stats that sum up the rise of ad blockingLove them or loathe them, ad blockers aren’t going anywhere soon, forcing digital publishers to sit down and have a serious rethink about their marketing strategies. According to PageFair, which works with publishers […]
search engine | 28 June 2016
73% of marketers believe UX in digital advertising needs to be improvedDigital advertising is experiencing a shift towards a mobile and multiscreen world, and despite all the available opportunities, user experience is not always satisfactory. Interactive Advertising Bureau, Kargo and Refinery29 […]
search engine | 15 March 2016
Seven ways publishers have reacted to ad blockersThere is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this translates to a significant loss of […]
search engine | 9 March 2016
Three ways to protect your business from ad-blockersNew guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising. As is the case with any new regulation, there are some who are […]