search engine | 19 August 2014
Survey Says: Stop Making Assumptions About Your ContentLast month, I attended an industry conference on programmatic buying. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really […]
search engine | 19 August 2014
Link Building: The Art of PersuasionI’ve long said that link building boils down to two steps. Step one: find a site you want a link from. Step two: get a link on that site. Realistically, […]
SEO | 18 August 2014
Has Social Media Killed This One Critical Sales Tool?This post original appeared on Ryan Holmes’ LinkedIn Thought Leadership Blog. We like to think we’ve turned marketing and sales into a fine-tuned science. Generations of salespeople have been schooled […]
SEO | 18 August 2014
What if Classic Movies Were Given Click-Baity Titles?Love it or hate it, so-called click bait has become part of content marketing. While many people see these types of social messages or headlines as a trick being played […]
SEO | 18 August 2014
How the Social Media Mindset Can be an Asset to Your ClassroomToday’s students are always connected. But as educators, we may have reservations about just how connected our students are in our classroom. Sometimes it seems our students are paying more […]
SEO | 18 August 2014
This Week in Social: The Ice Bucket Challenge and Facebook Messenger MigrationWe’re into the dog days of summer, and with our feeds overwhelmed by videos of tech’s top executives dunking buckets of ice water on their heads, it’s easy to divert […]
SEO | 18 August 2014
A 4-Step Guide To Efficient Content CurationContent curation can be quite time consuming, especially if you fall into the rabbit hole of the internet. Thankfully there are ways to keep on track. Here are 4 steps […]
search engine | 18 August 2014
Bing Ads "Top Movers" Report Gives the "Why" Behind Campaign ChangesBing Ads has expanded its reporting features for added visibility into an account’s performance. In an announcement, Bing Ads says its “top movers” report would give a snapshot of […]
search engine | 18 August 2014
Google AdWords to Universally Apply Close Variant Keyword MatchingStarting in late September, Google AdWords is applying close variant keyword matching, which it says is an intuitive way to connect consumers to the businesses they’re searching for, to […]
search engine | 18 August 2014
Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]I have always felt that the success of digital marketing is often attributed to the assists of other channels. While attending ClickZ Live San Francisco’s session on “Optimizing Search […]