search engine | 24 October 2019
What Google’s change in nofollow link meansOn Tuesday, September 10, 2019, Google announced that now was the time for the nofollow attribute to evolve. Introduced almost 15 years ago, the nofollow attribute was brought about with […]
search engine | 24 October 2019
Four steps to create an effective content marketing strategy for your eShopThe importance of content marketing cuts across all niches and the e-commerce niche is not left behind. Content marketing is the kind of marketing that attracts your target audience or gets them […]
search engine | 24 October 2019
Accessibility and SEO: Where they overlap and how to optimize for bothThe general misunderstanding is that web accessibility standards stand in a way of search engine optimization tactics preventing SEO experts from doing their job properly. Well, that’s not true. In […]
search engine | 21 October 2019
Why businesses should implement structured dataIt goes without saying that the world of SEO is becoming ever more technical, and over the past decade, webmasters, SEOs, and in-house teams have been widening their knowledge and […]
search engine | 21 October 2019
Optimizing for voice search: Q&A with Mastercard’s Guillaume ContevilleOne in five searches are now made via voice with digital assistants, which are becoming an increasingly prominent feature in our homes and on mobile devices. How are brands optimizing for […]
SEO | 17 October 2019
Want to Buy Instagram Followers? Here’s What Happens When You DoEveryone buys Instagram followers, it seems like. In August 2019, the Institute of Contemporary Music Performance ran a long list of famous people through an Instagram audit, and it turns […]
search engine | 17 October 2019
Different ways voice search is affecting your brandWe live in a world where a large number of people like to engage with their favorite brands online, and business owners are understanding that now. Today, a chunk of […]
search engine | 17 October 2019
Top four social listening tools for 2020 and why they’re greatEvery business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity) and run surveys (which, in addition to being biased […]
search engine | 15 October 2019
Search transformation projects: Q&A with SAP’s Siddharth TapariaAt The Transformation of Search Summit next month, we’ll be hearing from a panel on “Embarking on Search Transformation Projects.” One of those panelists will be Siddharth Taparia, SVP and Head […]
search engine | 14 October 2019
The State of SEO 2019 – InfographicZazzle Media’s second annual “State of SEO survey” has assessed the value and ROI of SEO, looking at its impact in securing funds or resources. The data suggested that 60% […]