Month: June 2019

search engine | 3 June 2019

The fall of ad copy, long live ad copy

As digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand […]

search engine | 3 June 2019

Goodbye to average position on Google SERPs

Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset […]

search engine | 3 June 2019

Your new secret weapon for better and robust analytics

Having data is no longer a problem these days. There are myriad tools that measure countless metrics out there. According to Copyblogger, Google Analytics alone has over 150 default metrics, […]

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