SEO | 5 July 2018
YouTube Analytics: A Simple Guide to Tracking the Right MetricsGetting to know YouTube analytics is crucial if you want to make the most of your YouTube channel. By quantifying the successes and failures of your videos, you can zero […]
search engine | 5 July 2018
Facebook launches video marketing toolMy latest column looked at the future of video in relation to search. The piece inevitably turned to Facebook. I pointed to the trialling of new types of video content (360 […]
search engine | 5 July 2018
How to keep your ecommerce site error freeDue to the large number of pages involved, ecommerce sites can see striking SEO improvements when errors on those pages are addressed. Let’s talk about what you need to do […]
search engine | 5 July 2018
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad ManagerIt’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has […]
search engine | 5 July 2018
Writing SEO meta descriptions in 2018: best practice across mobile and desktopBack in 2016, my colleague Christopher Ratcliff wrote an excellent how-to guide about meta descriptions here at Search Engine Watch. Much of what is included in that article is still […]
search engine | 5 July 2018
How to monitor your competitors’ content marketing effortsCan I tell you a secret? Around one quarter of my content marketing strategy is directly informed by what my competitors are doing. It’s immensely helpful to watch their tactics […]