Month: December 2015

search engine | 3 December 2015

Bing reveals the top US and UK searches of 2015

It’s okay everyone, it’s December, we’re allowed to publish end of year lists now. It’s just like how you can no longer roll your eyes when you see someone […]

SEO | 3 December 2015

When Should You Run a Holiday Campaign?

The holiday season is one of the most popular for social marketing campaigns, and it’s easy to understand why: shopping is at an alltime high. Black Friday and Cyber Monday […]

SEO | 3 December 2015

3 Successful Higher Education Social Media Campaigns

Many organizations want to connect with the social generation, but are challenged to find innovative ways to stand out and attract an audience. This is especially true for universities. Social […]

search engine | 3 December 2015

How to create custom segments in Google Analytics

Google Analytics comes with quite a few standard reports and settings, but you can extract much more value, and tailor it to your own needs with a little customisation.  […]

search engine | 3 December 2015

Introducing a new type of search event: ‘Connect’

If you haven’t already heard, Search Engine Watch has some exciting news… we’ve launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016 at […]

SEO | 2 December 2015

3 Ways to Tap into the Hottest Marketing Tactic Right Now

This post was originally published on LinkedIn. Southern Biscuits and Gravy is one of the more interesting potato chip flavors to hit American snack aisles recently. Last month, Lay’s announced that the […]

SEO | 2 December 2015

Social Media and SEO: 5 Quick Wins to Increase Your Reach

As social media and SEO have evolved over the years, they’ve become increasingly intertwined—and it’s not hard to understand why. Social media focuses on, and encourages, engagement and real conversations […]

search engine | 2 December 2015

The importance of user reviews for local SEO

Reviews are a massive part of the web now, and an absolute essential for online retailers.  They’re also vital for local businesses, whether or not they sell online, thanks […]

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