search engine | 18 December 2015
Five of the most interesting SEM news stories of the weekWelcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: loads of holiday related stats, and […]
search engine | 18 December 2015
Dedicated thank you pages are no longer optional for PPCI hate to be dramatic, but that’s just the way I’ve been feeling recently. Are there technically ways to get around having a dedicated Thank You page on your […]
SEO | 17 December 2015
18 Practical Twitter Tips for BeginnersManaging multiple social media platforms is often difficult. However, you can make the process as painless as possible with some quick Twitter tips to accelerate your social media marketing efforts. […]
SEO | 17 December 2015
What to Do When Your Boss Asks You About the ROI of Social MediaWhat happens when your new boss asks you, “What’s the ROI (return on investment) of social” or “What’s our average revenue per click?” This recently happened to Michael Landauer, the […]
search engine | 17 December 2015
Three ways we failed at B2B PPC in 2015Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray areas than B2C. Last year, I shared with you three […]
search engine | 17 December 2015
Is Penguin 4.0 coming in March 2016?In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be the first to admit that I’m no Tom […]
SEO | 16 December 2015
Why You Should Launch A User-Generated Content CampaignTen or 15 years ago, could you imagine people writing ads on behalf of brands? Could you imagine big brands using commercials that people created with their home video cameras? […]
SEO | 16 December 2015
How to Attract and Engage More Twitter FollowersA consistent increase in the number of people who follow you is one of the biggest signs of a successful Twitter strategy. We want to help you learn how to […]
search engine | 16 December 2015
How US consumers are researching holiday gift ideas in 2015With Google estimating that 30% of all online purchases now happen on mobile phones, this holiday season will see retailers fighting for shoppers’ attention across more devices and channels then […]
search engine | 16 December 2015
How the UK’s top retailers are using social this ChristmasChristmas is a time for sharing – at least that’s what the social media teams of some of the country’s biggest retailers want you to think. Looking at performance […]