SEO | 26 March 2015
6 Ways to Use Social Media to Learn From Your CompetitorsOne the greatest advantages of social media is that it levels the playing field for businesses of all sizes. All companies have access to an effective channel for customer service […]
search engine | 26 March 2015
Hacking the Google Display Network for Insanely Low CPCThe Google Display Network is massive; across this network of millions of websites, apps, and videos, you can reach 93 percent of all Internet users. In years past, though, it […]
search engine | 25 March 2015
Google’s New Program Aims to Get Local Businesses OnlineGoogle is trying to get local businesses in 30,000 cities worldwide online via a new program called “Let’s Put Our Cities on the Map.” The initiative was designed to […]
SEO | 25 March 2015
7 Neglected Ways to Promote Your Content on Social MediaWhether you’ve written a blog post, built an infographic, or hosted a webinar, you’ve probably promoted your content across your social media profiles. Maybe you’ve even shelled out a bit […]
search engine | 25 March 2015
Hilton Uses Google Hotel Ads to Entice New CustomersHilton Hotels is seeing significant bumps in conversation rates and return on investment (ROI) by integrating Google Hotel Ads into its advertising budget. Unlike other Google advertising products, Hotel […]
search engine | 25 March 2015
Help! My Penalty Was Lifted, But Traffic Has Not IncreasedIf you have ever successfully removed a Google penalty from a website, you know that feeling of exhilaration that ensues when you see this message: After receiving this […]
search engine | 25 March 2015
Optimizing for AdWords Display Campaigns: Demographics, Ads, MobileFor campaigns running on AdWords’ Google Display Network (GDN), advertisers will likely have various goals and results. For branding and awareness, ad impressions and reach will be the key metric […]
SEO | 24 March 2015
How Entertainment Weekly’s 3-Person Social Media Team Engages Millions of FansHootsuite salutes the people behind the major campaigns, big events and championship games—the Social MVPs who create golden social media moments for their brands’ followers and fans. We know the […]
SEO | 24 March 2015
Coach Jaime’s #SocialGameDay Halftime TipsHootsuite salutes the people behind the major campaigns, big events and championship games—the Social MVPs who create golden social media moments for their brands’ followers and fans. We know the […]
search engine | 24 March 2015
Optimizing Your Brand Performance on Shopping AdsHistorically product listing ads gave us limited control over search queries and individual bids. One product could be triggered by a variety of different search queries and all products took […]