search engine | 3 September 2014
HTTPS Doesn’t Boost Rankings [Study]According to recent analysis by digital marketing software and services provider Searchmetrics, HTTPS does not impact rankings and there is no discernible difference between HTTP and HTTPS. In its […]
search engine | 3 September 2014
Last-Minute SEO – Here Come the Holidays!Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, […]
SEO | 3 September 2014
Avoid the Mute Button: DOs and DON’Ts of self-promotion on social mediaWhen brands first recognized social media for the powerful communication tool that it has become, there were no guidelines for how businesses should behave on social. Most pioneering brands on […]
SEO | 3 September 2014
Panel Discussion: Fostering Dialogue Between Police and the People They’re Sworn to ProtectDee Anna is one of Hootsuite’s speaker candidates for SXSW 2015. Vote for her talk here and see her in Austin next spring. Among the many challenges law enforcement organizations […]
search engine | 3 September 2014
How Google Pigeon Impacted Local Queries, and What You Can DoGoogle’s local algorithm update, “Pigeon,” took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that […]
search engine | 3 September 2014
Google Dorking: Feds Warn Against Malicious Cyber ActorsThe Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of “Google dorking,” or the practice of utilizing a detailed […]
search engine | 3 September 2014
Facebook Testing Mobile Search Feature With KeywordsFacebook is reportedly testing a mobile feature that allows users to search old posts from friends by keyword, according to Bloomberg. “We’re testing an improvement to search on mobile. […]
SERP | 2 September 2014
Building A Customer Profile with Google AnalyticsI think I know how it usually goes. You sit down in your favourite chair, a cup of hot beverage in hand. You close your eyes and begin to think. […]
SEO | 2 September 2014
Does Your Content Make An Impact? We Dare You to Find OutDoing the same thing and expecting a different result is usually the definition of madness. But what do you call it when you do something — and don’t know what […]
SEO | 2 September 2014
Let the Pros Do It: What Brands Can Learn from Agencies on Social MediaFew businesses nowadays remain in the dark about the benefits of social media. Having an effective social strategy helps in all areas, from customer service to increasing sales leads. It’s […]