Archive for the ‘SEO’ Category

How to (Really) Get Thousands of Free YouTube Subscribers (2017-7-13)

To win the attention of YouTube’s algorithm, you need lots of subscribers. Today, I’ll show you real ways to get free YouTube subscribers. No tricks. No hacks. Just tactics that work. Over the last few years, Facebook, Instagram, and Snapchat have stolen the social video spotlight. But YouTube is still an incredible marketing channel, receiving […]

The 5 Key Ingredients of a Perfect Facebook Post (2017-7-13)

No two Facebook posts are created equal. Of the many ingredients that go into each one—visuals, compelling copy, headlines, and timing—there are countless variations. There is no perfect Facebook post, but there is such a thing as a perfect Facebook post for your brand. To find out what goes into a successful Facebook post, I […]

8 Simple Ways to Generate Leads With Social Media (2017-7-10)

Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass […]

8 SEO Tools Social Marketers Should Be Using (2017-7-10)

Search engine optimization is probably one of the most misunderstood marketing practices today. According to Hootsuite’s resident SEO expert, Zak Ramdani, “Most marketers tend to think of SEO like they think of the ozone—they know it’s important but they don’t really understand it.” So… what is SEO and why does it matter? Ramdani, also known […]

The Best Tools and Apps for Snapchat (2017-7-10)

Over 160 million people a day use Snapchat to send or view videos, photos, and messages. That makes it one of the most popular social networks, especially with millennials. These and other users love Snapchat’s immediacy and sense of fun. It’s easy to share and comment on rough and ready, snack-sized pieces of content—or Snaps—with […]

The 11 Best Tools and Apps for Snapchat (2017-7-6)

Over 160 million people a day use Snapchat to send or view videos, photos, and messages. That makes it one of the most popular social networks, especially with millennials. These and other users love Snapchat’s immediacy and sense of fun. It’s easy to share and comment on rough and ready, snack-sized pieces of content—or Snaps—with […]

WhatsApp Marketing for Business: A Guide to Getting Started (2017-7-6)

When you think of social media, sites like Facebook and Twitter probably come to mind immediately. But messenger apps have actually caught up to social networks in terms of users. And increasingly messenger apps are being used for marketing. The leader in most of the world is WhatsApp (a pun on the phrase “what’s up”), […]

The Definitive Guide to Content Curation: Strategies, Tips, and Tools (2017-7-6)

Many of us are curating content without even thinking about it. We’re sharing that quirky New York Times article on Facebook. We’re quoting celebrity tweets and making funny (well, funny to us) quips on Twitter. What is content curation? Content curation is all about mining the internet for material that can be shared on your […]

10 Underappreciated Skills for Social Media Professionals (2017-7-4)

A social media manager is the ultimate jack-of-all-trades. Whether it’s copywriting, providing customer service, or shooting compelling video, social media managers have the skills needed to keep their audience engaged—and their business on top. I’ve built a list of the top skills social media managers need to master and where to go to hone these […]

How a Restaurant Chain Used Social Listening to Gain New Fans (2017-7-4)

North American steak restaurant chain The Keg uses social media to find and create new brand advocates and customers in any city that they are located in. How do they do it? In this Hootcast episode, we chat with The Keg’s digital marketing manager May Yousif about how they find potential customers in unlikely places—and […]