Archive for the ‘SEO’ Category

How One University Used Social Media to Raise $28M in a Single Day (2017-11-17)

Attributing revenue to social media is a big challenge for businesses, but Purdue University may have cracked the code with their annual fundraising campaign. In 2017 they raised $28.2 million in single day—$10 million more than their single-day campaign in 2016. They also increased support from international donors by 87 percent. In this episode of […]

6 Tips for Creating Holiday Facebook Ads that Convert (2017-11-10)

The holiday season can be one of the most profitable times of a year for businesses. People have their wallets open and they are ready to buy thanks to a combination of end-of-year bonuses, the generous gift-giving spirit, and some of the best sales of the year. For businesses it is a time of profit, […]

9 Ways Your Brand is Wasting Time on Facebook (2017-11-8)

We’re all familiar with the dangers of wasting time on your personal Facebook page, but you might not realize all the ways your business is also wasting time on the network.To avoid any potential hurdles to your Facebook productivity, we’ve come up with a list of ways you could be mismanaging important social media minutes. […]

We Tried Running Ads on Instagram Stories. Here’s What We Learned (2017-11-8)

In March 2017, Instagram released the Instagram Story ads feature to all business accounts. Hootsuite’s social marketing team quickly ran a series of tests using the new ad format. In this post we share with you what our team learned so that you’re set up for success when you give it a try. Bonus: Download a […]

A Guide to LinkedIn Ads: How to Run a Successful Campaign (2017-11-8)

Wondering how to best integrate LinkedIn, the world’s largest professional network, into your social strategy? LinkedIn advertising could be just the ticket, especially if you are a marketer. The great advantage of LinkedIn is that it is a uniquely focused social network—it’s all business, all the time. This makes it the ideal network for B2B […]

Calculating the ROI of Brand Awareness on Social Media (2017-10-9)

Proving the ROI of social media is a complicated task for any organization. But it gets even trickier if your organization is primarily using social to achieve business objectives that aren’t directly tied to revenue—like brand awareness. Brand awareness is obviously crucial to your bottom line (if people don’t know about you, they can’t buy […]

The Definitive Facebook Marketing Guide for Business (2017-10-9)

Once a social network’s number of users climbs past a billion (yes, that’s billion with a “b”), it becomes impossible to ignore—especially for marketers. Facebook is well past that figure, with a whopping 2 billion users as of June 2017, including about 183 million daily active users in the United States and Canada (compare that, […]

How to Get More Out of Social Media—Tips from an Expert (2017-10-9)

If you’re building a social media strategy it can be hard to know where to start—or how to make it pay off in the long run. In this episode of the Hootsuite podcast, we chat with digital marketing expert Amber Naslund about how to get the most out of your social strategy. Amber is the […]

101 Benefits of Social Media Marketing – A New Realm of Opportunities (2017-9-22)

Social media has become the latest buzzword for online marketers these days, who want to optimize their online existence and give a boost to their bottom line. You too may have heard of several social media benefits but perhaps feel either hesitant to join the league, or need a better understanding of the return on […]

How to Use Twitter Ads: The Complete Guide for Business (2017-9-1)

Since it launched in 2006, Twitter has become a key platform where people go to interact with brands, from contests to customer service, to Twitter chats and more. With 328 million active users, there are plenty of potential eyeballs out there for your brand messaging. But with 500 million Tweets sent per day, it can […]