Archive for the ‘SEO’ Category

Twitter Makes Changes to Combat Spam: Here’s What You Need to Know (2018-3-19)

In February 2018, Twitter announced new guidelines around the use of automation and multiple accounts. If you use automation (such as scheduling tweets to be posted later) or manage multiple Twitter accounts, it’s important to understand and follow these new guidelines. Read on for more on the changes and how Hootsuite is making changes in […]

Everything You Need to Know About Google My Business (2018-3-19)

First thing first, what is Google My Business? Essentially, Google My Business is a business listing service. For example, if you search for Hootsuite you’ll see a box appear to the right hand of the results. This contains a short blurb about the company, social links, and other companies that are usually searched for by […]

8 Old School Marketing Tactics That Work for Social Media (2018-3-19)

Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue boardroom, telling them to get on Snapchat. But even though we no longer think of typewriters as “technology” or describe TVs as “radios with pictures,” there are plenty of solid ideas from the Mad Men-era […]

A Simple Guide to Using Ads to Promote Your Content on Facebook (2018-3-19)

It’s something you’ve probably heard before: you need to use Facebook advertising to give your organic content a boost. I’ve always been stronger at the organic side of marketing—SEO audits, creating inbound content, and writing. That said, it’s getting incredibly hard to both rank in Google and get traction on social networks without some paid […]

12 LinkedIn Accounts That Will Make You Smarter (2018-3-19)

Your brain is a muscle (or so I’ve been told). Just like your workout routine, if you neglect intellectual pursuits, you won’t see any improvements. Luckily, with so many influential people and organizations sharing their expertise on social, it’s easy to keep your brain sharp. We’ve created a list of LinkedIn accounts to follow for […]

How a World-Class Museum Inspires Millions of Followers on Social Media (2018-2-28)

Every year the British Museum welcomes millions of people through its doors. And on social media they attract equally large crowds—nearly 4 million followers between their Facebook, Instagram, and Twitter handles. In this episode of our Hootcast podcast, the British Museum’s senior digital marketing manager Kate Carter tells us how they keep their millions of […]

8 Essential Skills a Social Media Manager Must Have (2018-2-28)

There’s not one secret recipe to becoming an amazing social media manager (if only it were that easy), but making sure you have the full range of essential skills to do the job well certainly helps. And it’s a good time to be getting in the game. Social media manager was number 42 in CNN […]

How To Give Your Business a Complete LinkedIn Makeover in 6 Easy Steps (2018-2-26)

LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users. Once seen primarily as a job-seeking tool, the platform now offers a rich media experience that businesses cannot afford to ignore. Many LinkedIn users log in daily just […]

Everything Social Marketers Need to Know About Generation Z (2018-2-26)

Marketers can no longer afford to undervalue Generation Z. At an estimated 60 million, they make up 25.9 percent of the U.S. population. And while they have a reported $44 billion in buying power alone, when you factor in their influence on parent and home purchases, their real spending power is closer to $200 billion. […]

How the LinkedIn Algorithm Works (And How to Make it Work for You) (2018-2-14)

When you log in at or use the LinkedIn app, you’re immediately taken to your homepage feed. This page acts very much like the Facebook feed, where you see updates from your friends or Pages you follow. You’ll notice, however, that your LinkedIn feed doesn’t show everything your network is posting by default. That’s […]