Archive for the ‘SEO’ Category

How to Create the Perfect Facebook Ad in Minutes (2018-1-12)

It’s easy to get confused with Facebook advertising. From behavioral targeting to pixel tracking, Facebook offers a bewildering number of targeting options, advertising best practices, and ad formats. In this article, you’ll learn the five elements of successful Facebook ads. I’ll walk you through each step. These lessons are based on things we’ve learned at […]

6 YouTube Channels Your Social Team Can Learn From (2018-1-12)

YouTube is a great platform for social media education—you’ve got interviews with the best in the business, tutorials on the latest gadgets, and experts who breakdown otherwise-complicated social media strategies in detail. To save you time, we hunted down the best YouTube channels for social media marketers. Let the learning begin. Bonus: Get the step-by-step […]

Social Ad Targeting: How to Reach an Audience that Converts (2018-1-12)

Every year, businesses spend billions of dollars advertising on Facebook and Instagram, and it’s no surprise that social media spending in the U.S. alone is expected increase to $17.34 billion in 2019. A primary reason why social media is the perfect place to advertise for any business, is that it gives the advertiser complete control […]

14 Great Resources to Create Quick and Beautiful Images for Social Media (2017-12-29)

Hundreds of millions of images are shared on social media every day, but chances are only a few actually make you stop scrolling and pay attention. What do they have in common? They’re high-quality, visually appealing, and shareable. Building a library of eye-catching images doesn’t have to be difficult and costly. Here are 14 resources […]

Social Media Lessons from a Silicon Valley Veteran (2017-12-18)

LinkedIn is one of the biggest social media networks in the world—experiencing a 1,000 percent growth rate in just over 10 years and boasting over 530 million users. At the helm of this powerful social network’s marketing department is chief marketing officer (CMO) Shannon Brayton. Brayton has over two decades of experience working for some […]

11 Simple Ways to Increase Facebook Engagement (2017-12-18)

Facebook engagement refers to any action that someone performs on a Facebook page. This might include liking a post, leaving a comment, sharing one of your updates, clicking a link, viewing a video, etc. Engagement is an important part of any Facebook marketing strategy as it can lead to better organic reach, which in turn […]

11 Social Media Apps You Should Be Using in 2018 (2017-12-13)

If your 2018 social media goals have anything to do with saving time, being more productive, or improving the ROI of your marketing efforts, then the following social media apps are here to help. Continue reading to discover: The most useful tools for keeping up with all the latest social media trends The best social […]

How to Schedule YouTube Videos: A Quick Step-by-Step Guide (2017-12-13)

Creating great content on YouTube is enough of a challenge without the time it takes to publish and promote your videos. The good news is you can schedule YouTube videos on the platform itself or with a social media management platform like Hootsuite. For time-strapped social marketers, one of the key benefits of choosing the […]

Everything You Need to Know About Using Facebook Groups for Business (2017-12-13)

Facebook is evolving to focus more on building communities, and groups are the natural tools to help forge those new kinds of connections. One billion people already belong to Facebook groups. About 10 percent of those belong to groups that Facebook has identified as “very meaningful”—communities that “quickly become the most important part of someone’s […]

Using Micro-Communities to Boost Organic Reach on Social Media (2017-12-13)

As more people and businesses compete for attention on social media—and networks like Facebook continue to tweak their algorithms—many businesses are seeing a steady decline in organic reach. The most touted solution is to buy social ads. But what if your business doesn’t have a social advertising budget? How can you increase organic reach… organically? […]