Archive for the ‘SEO’ Category

6 Ideas to Borrow from Creative Social Media Carousel Ads (2017-4-21)

If one picture is worth a thousand words, a carousel ad is worth 10 times that. Literally. According to data found by Kinetic Social, advertisers using carousel ads see a click-through rate 10 times higher than other ad formats on Facebook and Instagram. Carousel ads allow advertisers to use up to 10 photos or videos […]

The Facebook Pixel: What It Is and How to Use It (2017-4-21)

If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away to get the most out of your social ad budget: the Facebook pixel. What is a Facebook pixel? A Facebook pixel is code that you place on your website. It helps you track […]

6 Places to Buy Cheap Ads Online (That You Haven’t Thought Of Yet) (2017-4-21)

Everybody knows about Facebook, Instagram, and Twitter ads. But are there overlooked places online to buy inexpensive ads? In 1905, a pharmacist by the name of Claud A. Hatcher worked late into the night on his new formula for a sweet, bubbly liquid. Soon, grocery stores around the world would be selling this new trendy […]

Social Media Image Sizes: A Quick Reference Guide for Each Network (2017-4-21)

James Mulvey, a fellow writer here at Hootsuite, once said: “Unlike spandex, social media is not one-size-fits-all.” Despite feeling uncomfortable about picturing my colleague in spandex, I think this quote rings true in every way. Each social network has its own nuances and specifications—especially when it comes to images. If you don’t tailor your images […]

How Ecommerce Brands Can Drive Qualified Leads from Social Media (2017-3-28)

Effective lead generation is key to success in ecommerce businesses. But you don’t want just any leads for your business—you need highly-relevant and sales-qualified leads. How do you accomplish this? With an ecommerce business, you spend loads of time and money in digital marketing, trying to get your website found and used by consumers. Are […]

How Ecommerce Brands Can Drive Qualified Leads from Social Media (2017-3-28)

Effective lead generation is key to success in ecommerce businesses. But you don’t want just any leads for your business—you need highly-relevant and sales-qualified leads. How do you accomplish this? With an ecommerce business, you spend loads of time and money in digital marketing, trying to get your website found and used by consumers. Are […]

How to Schedule Facebook Posts to Save Time (2017-3-28)

The sound of your alarm goes off. It’s 2 a.m. PST. You rub the sleep out of your eyes. “It’s time to publish that Facebook post for my readers in London,” you say quietly—barely feigning enthusiasm. Suddenly you remember what’s next on your social media content calendar. It’s a Facebook video for your audience in […]

How to Schedule Facebook Posts to Save Time (2017-3-28)

The sound of your alarm goes off. It’s 2 a.m. PST. You rub the sleep out of your eyes. “It’s time to publish that Facebook post for my readers in London,” you say quietly—barely feigning enthusiasm. Suddenly you remember what’s next on your social media content calendar. It’s a Facebook video for your audience in […]

How One Brand Created a Hashtag That Attracts Millions (2017-3-28)

Retailer Herschel Supply Company’s #WellTravelled hashtag attracts millions of users from around the world—and has become a shining example for how to do effective marketing on Instagram. In this episode of our Hootcast podcast, we sit down with Herschel’s community manager, Sheila Lam, and global marketing director, Mikey Scott, to chat about the strategy behind […]

How to Turn Your Pinterest Profile Into a Money-Making Machine (2017-3-28)

Pinterest has 150 million monthly users—and 93 percent of them use the site to plan or make purchases. As a discovery and research tool, Pinterest is a key part of the buyer’s journey. Continue reading to learn how you can use Pinterest to make money and grow your business. 6 ways to drive revenue and […]