Archive for novembre, 2017

SPI 292: The Dark Side of Affiliate Marketing (and How to Do It Right!) (2017-11-17)

Everything has a sort of yin and yang, dark and white, and affiliate marketing is no different. It’s important to understand the light and the darkness, so let’s go a level deeper on our affiliate marketing journey; let’s talk about the dark side of affiliate marketing. I don’t want you to be scared of going […]

My October 2017 Income Report (2017-11-17)

Important Goings-On in October In October, I did more traveling than I had ever done in my whole life. Before I even get started, I just have to say, I’m so thankful to have an an amazingly supportive wife at home. April basically works overtime when I leave to speak at conferences, and with how […]

Black Friday SEO: Last-minute tips for the holiday season (2017-11-17)

Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. SEO can make a significant ecommerce contribution; some final tweaks can make the difference between rising to the top of […]

Here’s how to get executives excited about SEO (2017-11-17)

As an SEO expert at your company – maybe the SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Championing SEO means successfully selling the right company leaders on the benefits, demonstrating the effectiveness and wisdom of your specific SEO strategy, and, more often than […]

How One University Used Social Media to Raise $28M in a Single Day (2017-11-17)

Attributing revenue to social media is a big challenge for businesses, but Purdue University may have cracked the code with their annual fundraising campaign. In 2017 they raised $28.2 million in single day—$10 million more than their single-day campaign in 2016. They also increased support from international donors by 87 percent. In this episode of […]

Killer demand gen strategy, Part 2: Google Display Network targeting (2017-11-17)

This is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1, I discussed building out various personas to target, as well as how to craft the right creative. Now let’s chat through how to actually target these personas! Both Google Display Network and Facebook have great audience targeting […]

How to use your data to supercharge paid search (2017-11-17)

In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the globe (IBM, 2017). The challenge lies in being able to harness this data to optimize marketing activities. After all, without an understanding of what your […]

A search marketer’s guide to using paid social media (2017-11-17)

The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable. It is understandable. We all need to make a living. […]

SPI 291: A Blueprint for a Successful Short-Term JV (Joint Venture) Affiliate Campaign (2017-11-10)

November is Affiliate Month here on SPI. Last week we talked about long-term affiliate relationships, so today we’re going to be talking in depth about how to create a successful blueprint for a short-term JV (joint venture) affiliate promotion. How is a short-term affiliate opportunity different, and how can you plan your campaigns to take […]

What factors should you consider before choosing a web crawler tool? (2017-11-10)

The goal of any business serious about SEO is for prospective customers to find them through search. The reason is simple: these leads are more qualified, and are already looking for what the business has to offer. But SEO is a many-headed beast. There are just too many rules, guidelines and things to look out […]