Archive for ottobre, 2017

Build Your Own Brand 5-Day Challenge Begins Next Week! (2017-10-9)

Join the free Build Your Own Brand (BYOB) Challenge today and create the brand you’ve always wanted. The challenge kicks off in one week! Today, I’m excited to announce the biggest challenge ever presented to the readers of Drum roll, please. Now introducing a challenge for the ages: The 5-Day Build Your Own Brand […]

SPI 286: How to Build a Brand that Stands Out from the Crowd (2017-10-9)

Welcome to October, and welcome to Branding Month here on SPI! This month is all about building your brand, establishing your stake in the ground, and most importantly, building something that lasts. Today, I’m talking about the best actions you can take toward building a brand that stands out from the crowd. Starting an online […]

Three Must-Haves for Building a Successful Online Brand (2017-10-9)

Your guide to building an online brand that thrives. If you’re new, this is exactly where you should start; if you already have an online business, this is a fantastic refresher. Whatever your business’s goals are, this is the foundation that every online entrepreneur should have. This month here on Smart Passive Income, we’re going […]

SPI 285: Accidental Entrepreneurship and Design Commerce with Jeff Sheldon from (2017-10-9)

This month is crowdfunding month on I’m exploring all aspects of the process, from validating, to building your campaign, fulfillment after the fact, and everything in between. Today I’m talking to someone who’s been on the front lines of Kickstarter campaigns, founder Jeff Sheldon. In May, Jeff launched a Kickstarter campaign for Gather, […]

My First Trip to Europe, Ever! (And My First Time Vlogging) (2017-10-9)

On a recent trip to Europe (first time ever!), I started experimenting with vlogging. I’m really excited to start exploring this medium more, and I hope you like my new videos. Be sure to subscribe! I just got back from my first ever trip to Europe, where I spoke at an event called DNX Global, […]

Calculating the ROI of Brand Awareness on Social Media (2017-10-9)

Proving the ROI of social media is a complicated task for any organization. But it gets even trickier if your organization is primarily using social to achieve business objectives that aren’t directly tied to revenue—like brand awareness. Brand awareness is obviously crucial to your bottom line (if people don’t know about you, they can’t buy […]

The Definitive Facebook Marketing Guide for Business (2017-10-9)

Once a social network’s number of users climbs past a billion (yes, that’s billion with a “b”), it becomes impossible to ignore—especially for marketers. Facebook is well past that figure, with a whopping 2 billion users as of June 2017, including about 183 million daily active users in the United States and Canada (compare that, […]

How to Get More Out of Social Media—Tips from an Expert (2017-10-9)

If you’re building a social media strategy it can be hard to know where to start—or how to make it pay off in the long run. In this episode of the Hootsuite podcast, we chat with digital marketing expert Amber Naslund about how to get the most out of your social strategy. Amber is the […]

How to make sure your local search marketing is up to scratch (2017-10-9)

For local businesses, having a strong presence in local search results is fundamental to those all-important conversions. Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the customer, such as a showroom or shop, or one that offers a face-to-face service within […]

How to write blog headlines that drive search traffic (2017-10-9)

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated. Think of your audiences as […]