Archive for luglio, 2017

How a Powerful Social Campaign Went Viral Around the World (2017-7-31)

Earlier this year, UN Women launched a bold social media campaign that received international attention, with millions of views and thousands of participants from around the globe. In this episode of the Hootsuite podcast, we chat with UN Women’s Dhatri Navanayagam on the strategy behind the campaign that the world could not ignore. In this […]

How to Write a Social Media Policy for Your Company (2017-7-31)

The line between companies and their employees on social media is steadily blurring. Organizations today need a social media policy that at once helps keep the brand’s reputation intact while also encourages employee participation online. In this guide, we’ll layout the benefits of having a social media policy and give you all the information you […]

9 Little-Known Instagram Features You Should Be Using (2017-7-31)

When you know absolutely everything a social network can do, you can surprise your audience and better engage them. There’s been a ton of exciting changes and updates for Instagram as of late. To help you stay on top of the latest features—and teach you how to use them—we’ve created this list. 9 things you […]

Facebook Messenger Bots for Business: A Guide for Marketers (2017-7-31)

Move over mobile apps, messenger bots are here to stay. The latest mobile tech trend is software that pretends to be a person you can message through your preferred instant messaging platform. And businesses and brands are turning to Facebook Messenger bots in particular—attracted by Facebook’s enormous user base—to engage with and service their customers […]

How to optimize for user intent in search (2017-7-31)

User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. User intent and optimizing for it has come into being via a combination of three key factors: Latent Semantic Indexing, Hummingbird, Rankbrain. All have fantastic and mysterious […]

What does visual search mean for ecommerce in 2017? (2017-7-31)

Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does it offer brands today? Visual search 101 There are two types of visual search. The […]

What will Google’s expanded policy on harmful content mean for SEO companies? (2017-7-31)

Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular update could have a significant impact on the way digital marketers select clients. It also […]

How to tell if your website is due for a redesign (2017-7-31)

Designing a functional website doesn’t happen overnight. It takes time and energy (and sometimes, a lot of money) to get your site in working order. Like any other technology, the internet changes at a rapid rate. Users are utilizing various devices to view websites. For your users to maneuver through your website, you need to […]

Pump the brakes: SEO and its sweeping statements (2017-7-31)

The following article is an opinion post written by a guest author and may not necessarily reflect the views of Search Engine Watch. Knee-jerk reactions are rarely based on sound judgement. Instead they are driven by emotion. In such scenarios, you would be better off giving due consideration prior to taking action. The problem is that […]

How to (Really) Get Thousands of Free YouTube Subscribers (2017-7-13)

To win the attention of YouTube’s algorithm, you need lots of subscribers. Today, I’ll show you real ways to get free YouTube subscribers. No tricks. No hacks. Just tactics that work. Over the last few years, Facebook, Instagram, and Snapchat have stolen the social video spotlight. But YouTube is still an incredible marketing channel, receiving […]