Archive for aprile, 2017

We’re Investing $5M to Bring Even More Apps to the Hootsuite Dashboard (2017-4-27)

We’re proud of the partnerships we’ve built with creative developers around the world. Thanks to their hard work, we can offer you the largest ecosystem of any social media management platform, with over 250 integrations and business applications—from Salesforce to Zendesk. These integrations let you manage more of your social media efforts from a single […]

How to identify and fix indexation bloat issues (2017-4-27)

Image by Loren Javier, available via CC BY-ND 2.0 Indexation bloat is when a website has pages within a search engine “index” that should not be indexed, and can cause issues if not monitored and policed properly. It is an extremely common SEO problem and affects all websites, ranging from small WordPress blogs to big […]

Actions for Google Home: Time for brands to get creative (2017-4-27)

Google’s Home device was launched in November 2016 in the US, and as recently as April 6 2017 in the UK. As a direct rival to Amazon’s Echo in the battle to gain control of the intelligent digital assistant market, Home has made great strides already. Some sources estimate that Google may already have an […]

Top tips on voice search: Artificial Intelligence, location and SEO (2017-4-27)

By 2020 it is projected there will be nearly 21 billion internet-connected devices, or “things” in the world. The explosive ubiquity of this mobile-connected technology has led people to depend on these devices more regularly, with 94 percent of smartphone users claiming that they carry their phones with them frequently and 82 percent reporting that […]

Four most interesting search marketing news stories of the week (2017-4-27)

We’re back with our weekly round-up of the most interesting search marketing news stories from around the web. I hope you all enjoyed last Friday’s Easter search trivia quiz, and if you haven’t had a chance to test your knowledge yet, be sure to have a go and share your score with us on social media! […]

How to use Google’s new demographic targeting for search ads (2017-4-21)

Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both […]

6 Ideas to Borrow from Creative Social Media Carousel Ads (2017-4-21)

If one picture is worth a thousand words, a carousel ad is worth 10 times that. Literally. According to data found by Kinetic Social, advertisers using carousel ads see a click-through rate 10 times higher than other ad formats on Facebook and Instagram. Carousel ads allow advertisers to use up to 10 photos or videos […]

What’s new with Earth? First impressions of the relaunched Google Earth (2017-4-21)

Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait. Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access this global repository of images, videos, and knowledge cards. The Android app has been updated […]

The Facebook Pixel: What It Is and How to Use It (2017-4-21)

If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away to get the most out of your social ad budget: the Facebook pixel. What is a Facebook pixel? A Facebook pixel is code that you place on your website. It helps you track […]

A guide to setting up Google Analytics for your WordPress site (2017-4-21)

Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site. So, if you are an enthusiast […]